Macy’s Mainstreams Diversity in their Gift Cards

Gift cards from the Northbrook Court Macy’s in a NW suburb of Chicago not known for being particularly diverse but that is seeing a growing diverse population. Not only do we see minority faces, but importantly, more realistic and complex mixtures such as the interacial couple on the scooter and the mixed race girls with a Spanish holiday greeting — and, for good measure, we still have a classic Claus.

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And regardless of the season, it’s always someone’s cumpleaños — birthday!
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About Andrés

Andrés Tapia is President of Diversity Best Practices, the preemininet diversity and inclusion thinktank and consultancy. Andrés also served as Hewitt’s Chief Diversity Officer and Emerging Workforce Solutions Leader for seven years, where he was responsible for leading the company’s diversity vision and strategies and for consulting with Hewitt's FORTUNE 500 clients. He is the author of The Inclusion Paradox: The Obama Era and the Transformation of Global Diversity. Find his bio here.

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