Macy’s Mainstreams Diversity in their Gift Cards
Posted on January 5, 2010
Gift cards from the Northbrook Court Macy’s in a NW suburb of Chicago not known for being particularly diverse but that is seeing a growing diverse population. Not only do we see minority faces, but importantly, more realistic and complex mixtures such as the interacial couple on the scooter and the mixed race girls with a Spanish holiday greeting — and, for good measure, we still have a classic Claus.
And regardless of the season, it’s always someone’s cumpleaños — birthday!
Andrés Tapia is President of Diversity Best Practices, the preeminent diversity and inclusion thinktank and consultancy. In this role, he helps companies create first-in-class diversity strategies and develop innovative solutions for culture change. Previously he served as Hewitt’s Chief Diversity Officer and Emerging Workforce Solutions Leader.
As a published writer and prominent speaker, Andrés offers thought-provoking views about diversity’s impact around the world. He is the author of The Inclusion Paradox: The Obama Era and the Transformation of Global Diversity. Find his bio here.
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