Macy’s Mainstreams Diversity in their Gift Cards

Gift cards from the Northbrook Court Macy’s in a NW suburb of Chicago not known for being particularly diverse but that is seeing a growing diverse population. Not only do we see minority faces, but importantly, more realistic and complex mixtures such as the interacial couple on the scooter and the mixed race girls with a Spanish holiday greeting — and, for good measure, we still have a classic Claus.

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And regardless of the season, it’s always someone’s cumpleaños — birthday!
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About Andrés

Andrés Tapia is Chief Diversity Officer / Emerging Workforce Solutions Leader of Hewitt Associates. He is the author of The Inclusion Paradox: The Obama Era and the Transformation of Global Diversity. Find his bio here.

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