Inclusion Paradox Sighting: A Toy Guide for Kids with Disabilities

When it comes to disability, it is clear that constructively calling out differences leads to greater inclusion. In this Inclusion Paradox Sighting, Toys R Us has a shopping guide for toys specifically for children with special needs.

 With the help of experts at the nonprofit National Lekotec Center, the New Jersey-based toy retailer has put out a guide of nearly 100 toys as a guidepost for those who purchase toys for the over 6 million children in the United States who have disabilities. Toys R Us started publishing the guide in 1994. Each year Toys R Us has printed over half a million copies of the 50+ page guide and has made it available online, this year with Whoopi Goldberg as the celebrity endorser. The retailer absorbs all costs and, impressively, only six are exclusive to Toys R Us stores.

Each toy in the guide is accompanied with a description of how it can be used, along with symbols that indicate what areas of development it can help stimulate – such as creativity, self-esteem, vision or hearing. It comes with questions to help the buyer decide whether a toy is the right fit for the child, like, “Will the toy provide a challenge without frustration?” and “Can play be open-ended with no definite right or wrong way?”

Have a child in mind you want to get something for? Check out these guides:

In English — > http://trus.imageg.net/graphics/corp/diff-abled-guide-2009.pdf

In Spanish –> http://trus.imageg.net/graphics/corp/diff-abled-guide-2009-esp.pdf

About Andrés

Andrés Tapia is President of Diversity Best Practices, the preemininet diversity and inclusion thinktank and consultancy. Andrés also served as Hewitt’s Chief Diversity Officer and Emerging Workforce Solutions Leader for seven years, where he was responsible for leading the company’s diversity vision and strategies and for consulting with Hewitt's FORTUNE 500 clients. He is the author of The Inclusion Paradox: The Obama Era and the Transformation of Global Diversity. Find his bio here.

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