Diversity of One: Using Your Unique Identity to Reinvent the Job Search

Looking to stand out in the job search crowd? Jason Fried, co-founder of Chicago-based software firm 37signals, recently testified to the power of stressing difference–your own unique personality and skills–in getting a job.  In a June 1 posting on Inc., he claims that cover letters matter way more than resumes, given how they provide more opportunities to show off diversity. The results? Excellent hires and some truly innovative self-presentations. Check out the web cover letter and resume of Fried’s last hire. How might your unique identity and skills get translated into a innovative presentation?

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