Campbell’s Soup Knows Its Business Success Rides on Women – As Consumers and Leaders

Eighty percent of Campbell Soup Company’s consumers are women. So to improve their market position, the company has embedded diversity and inclusion into how it does business and manages its talent — it is hiring more women and asking them to bring their ideas to the table. Not only has this strategy led to greater sales and greater employee engagement, it has also won it public recognition. In March 2010, Campbell’s was one of four companies to receive the prestigious Catalyst Award that identifies  companies that have done an outstanding job in the advancement of women.

Here’s the video on Campbell’s “Winning in the Workplace, Winning in the Marketplace, Winning With Women” initiative that garnered them the recognition. Campbell’s Chief Diversity Officer, Rosalyn O’Neale, is among the best in the field, the author of 7 Keys 2 Success: Unlocking The Passion for Diversity, and a friend and colleague. For more on Campbell’s women’s initiative, click here.  Mm! Mm! Good!

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