Avis Rents Cars Equipped for People with Disabilities
So Avis does try harder.
Nadine Vogel, Founder and President of Springboard Consulting LLC, reports in her blog that Avis has taken the lead in expanding their market to those with disabilities. One customer writes,
“Following an accident eight years ago, I became a paraplegic. I have always traveled for my job which required renting cars quite often. After the accident I found this to be quite difficult — that is, until I learned about Avis’s program to rent specially equipped cars for people with disabilities. A big thumbs up for Avis!”
As I discuss in The Inclusion Paradox, in the chapter titled, “Disability, the Diversity Issue We Fear the Most,” people with disabilities represent a significant and growing market segment and we must get beyond being uncomfortable with disability and instead normalize or mainstream it. Disability is the one diversity dimension that even if we are not in it now, we could be at any moment. And with people living longer, inevitably we will encounter disability as we age.
Avis is taking steps to make addressing the needs of those with disability just another way in which they meet their diverse clients’ needs.
What is your company doing to do the same?
Loading... 